to remove filtersEsporta prepares post-Christmas recruitment work
18 Dec 2003 | by Staff,
of the brand. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
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TAG Heuer aims for loyalty with relationship drive
18 Dec 2003 | by Alexandra Jardine,
LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship...The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed ... customers to be brand ambassadors for TAG Heuer. The activity will capitalise on the brand's strong links ... , and then use word of mouth to turn customers into brand advocates." Wetherall said: "We were impressed ...
BHWG fifth partner Forster to leave Proximity London
18 Dec 2003 | by Claire Billings,
issue raised on Brand Republic, join the debate in the Forum here . ...
Macmillan Cancer Relief hires direct marketing chief
18 Dec 2003 | by Alexandra Jardine,
on Brand Republic, join the debate in the Forum here . ...
AGENCY 2003: Below The Line Agency of the Year - Best of the rest
18 Dec 2003
marketing agency for DM, branding and sponsorship. Sales promotion and direct agency Liquid Communications ...
AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman
18 Dec 2003
creative flair. The agency produced some outstanding work for brands such as IBM and M G. More ... of products to assist its clients. With the Harvard School of Business, it created the Brand Experience Scorecard to measure consumer attitude to brands. The scheme categorises customers into varying loyalty ...
Novak exits after 12 years in Royal Mail shake-up
17 Dec 2003 | by Mark Kleinman,
had already formulated plans for a restructure, with unit headings such as brand marketing, products ... on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Case Study: Homebase customer magazine
17 Dec 2003
and results To express this new brand positioning Homebase wanted a single communication. The key challenge ... is repositioning the Homebase brand, in that it makes you think differently about the store. They said: "It has ... impact of the magazine on the business was impressive and strongly evaluated. It positions the brand away ...
EU legislation could increase spam mails to business
17 Dec 2003 | by Claire Billings,
on Brand Republic, join the debate in the Forum here . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
