BRANDING: Henkel launches updated Limelite detergent range
18 Dec 2003
Henkel is relaunching Limelite, its limescale-fighting detergent brand, with new packaging and updated formulations.
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BRANDING: Xbox strikes gaming network pub deal
18 Dec 2003 | by Ben Carter
Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks to boost awareness of its Xbox Live broadband gaming service.
BRANDING: Design choice - The Children's Society
18 Dec 2003 | by Paul Hillary, Director, Red Echo Design
How do you feel about Christmas? Are you so excited that you've had your decorations up since November and all the presents are wrapped and under the tree? Or are you a Christmas Eve panic junkie who needs the adrenalin rush to get you into the spirit?
BRANDING BRIEF: Christy appoints Checkland Kindleysides
18 Dec 2003
Christy, the homeware brand best known for its range of towels, has appointed Checkland Kindleysides to create a retail presence for the brand. This will initially focus on department stores, with the aim to increase Christy's visibility in a multi-brand environment.
BRANDING BRIEF: River Island revamps flagship store
18 Dec 2003
River Island has revamped its flagship store in London's Oxford Street, following recent openings in Marble Arch and Birmingham Bullring. Details showcased in the flagship store will be replicated across the chain, with stores in Bluewater, Dublin and Trafford Centre set to be refurbished. The design...
BRANDING BRIEF: Mikey reveals new-look stores
18 Dec 2003
Mikey, the contemporary jewellery company, is revealing new-look stores and concessions across the country. The interiors will initially be launched in 70sqm stores in Reading and Newcastle, and in London's Selfridges. Designs are by retail consultancy Raylian.
BRANDING BRIEF: Esprit launches electronic gift card
18 Dec 2003
Esprit, the clothes retailer, has launched an electronic gift card. Customers can load the card with any value they choose. The gift card will replace Esprit's existing paper voucher scheme and will be available in 130 stores across Europe.
BRANDING BRIEF: Stonecube appoints Dutton Merrifield
18 Dec 2003
Stonecube, the software company, has appointed branding agency Dutton Merrifield to refresh its corporate identity and develop product identities.
BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp
18 Dec 2003 | by Emily Rogers
McDonald's has revealed its new global packaging design, inspired by its first global advertising campaign, 'I'm Lovin' It'.
BRANDING BRIEF: Co-op adds new products to premium range
18 Dec 2003
The Co-op supermarket is adding six products to its premium Truly Irresistible range. The range was launched in July to encourage consumers to re-appraise the Co-op's image and reinforce the store's commitment to offering customers unique products in their local stores. New products include beef Wellington...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
