's key strategic aims of converting more fans to customers and leveraging the club's brand through our ...
TAP: in charge of all Weetabix brands The Allmond Partnership - known as TAP ... of its brands, including Alpen, Ready Brek and Weetos. "This is a fantastic win for us," said Allmond ... will retain the outdoor business for the brands. TAP was created five years ago to handle the BT buying ...
the segment] and one of the most definitive media brands in the world is very flattering." Cosmopolitan saw ... the new category and brand largely through a public relations and viral campaign. The agency will work with PHD Compass on overall communications strategy for the brand across women's press and outdoor. ...
against the technology "push". TMT companies will also learn to manage their brand in a more sophisticated ... an interesting dynamic and makes the role of the brand even more crucial. ...
brands confused about their future. The Telegraphs are in limbo. The Daily Mail on a plateau ... into its 14 websites, including job ads, extending its brand beyond the UK. The Telegraph's retired ...
the online environment and drive traffic. Subtle yet highly effective techniques can enable brands to use ...
, with both brands targeting 30-something women with quality tastes and a real joie de vivre." Sky News has ...
platform by nearly a third in a bid to encourage more brands to use its iTV applications
that would see its digital radio brands carried on Sky Digital as it emerged this week that three ... operates nine digital radio brands including Q, Mojo and Heat, which are available on Freeview and cable ... is looking for the best distribution methods for our brands, but have nothing new to announce at this stage ...
that at the recent Media Week Awards, two of the five shortlisted candidates for Media Brand of the Year were ... . In that context the strengths of the brand, as defined by editorial, are always recognised and defended by a good press sales department. This is not unique to press. Every media brand offers value to advertisers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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