to remove filtersDIRECT BRIEF: Ralph Lauren supports launch of Polo Blue
18 Dec 2003
of brand ambassadors handing out Polo Blue from branded Porsche Boxsters, also offers consumers the chance
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BRANDING: Henkel launches updated Limelite detergent range
18 Dec 2003
Henkel is relaunching Limelite, its limescale-fighting detergent brand, with new packaging
Colgate pays for premium links on Google in Europe
12 Dec 2003 | by Staff,
the performance of its Colgate brand on internet search engine Google....The oral hygiene brand has hired Swiss search engine marketing specialist Agence Virtuelle to coordinate the work. When consumers type terms such as sensitive teeth, teeth whitening or teeth ... to June 2003. If you have an opinion on this or any other issue raised on Brand Republic, join ...
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
TOP PERFORMERS OF 2003: AGENCY OF THE YEAR - BBH
12 Dec 2003
the 60s and 70s, revitalised the brand, helping KFC increase its sales in a declining sector. Early work ... . This year, it appointed Mark Boyd to head a new department dedicated to branded content, launched a glossy ...
Bartle Bogle Hegarty takes Agency of the Year prize
11 Dec 2003 | by Staff,
cinema work. The agency's management stability and innovations in branded content and music publishing ... on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Colgate pays for premium links on Google in Europe
11 Dec 2003
the performance of its Colgate brand on internet search engine Google....The oral hygiene brand has hired Swiss search engine marketing specialist Agence Virtuelle to co-ordinate the work. When consumers type terms such as sensitive teeth, teeth whitening or teeth into the engine ... , Biggest Brands, August 28). ...
Henkel backs Frish variants in TBWA ads.
11 Dec 2003 | by Sam Solley
into the toilet bowl. The brand is available in three fragrances - lemon, pine and ocean - and will be sold ... brand from Buck Chemicals in July last year. It had been sold by Unilever 18 months before that ...
Linda Barker in WWAV Garnier Belle Colour mailing
08 Dec 2003 | by Staff,
on Brand Republic, join the debate in the Forum here . ...
Unilever appoints BBH to £8m Surf business
05 Dec 2003 | by John Tylee
ago. For BBH, the arrival of Surf, one of Unilever's "power brands", not only takes the agency ... it with a household name. "Surf is a big grown-up brand and this assignment marks a coming-of-age in our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
