William Ostrom shrugs off a bad press to revel in brand-building success...of the brand, we achieved the brief,' he says. PR was 'instrumental' in this. Ostrom claims his break ... initial priority was to establish the brand, rather than market the business. 'You don't have breakfast ...
118 500 replacement, and Yell, with its 118 247, should at least have the benefit of brand loyalty ... household brand, and it makes sense to ally the new product with that heritage. We feel that we ... a bit quirky, running around shouting. The worst thing we could do was over-promote the brand ...
as the leading brand in its core telecoms infrastructure and broadband applications markets. He said he ...
on an established craze that other brands had already latched on to. To achieve this, Sony Ericsson turned ... brand should use such juvenile tactics. A Drool competition was devised, giving the winner from each ...
for the brand to step on the PR gas, says the firm's affable head of communications Glenn Manoff. Spawned from the former BTCellnet - Manoff dismisses that brand as a 'laggard in virtually every area' - the company has ... brand we do have a lot to talk about now. 'We want to go from comms push to comms pull. We want people ...
Cubbitt associate Mark Houlding said the main task would be to build the corporate brand of DeTeWe, the telecommunications division of 4bn turnover Mannheim-based Roechling Group. 'In Germany, DeTeWe has a huge design ... . However, despite a lack of brand presence here, DeTeWe has a user base of 14,500 systems and a range ...
of the Midnight review coincides with O2's appointment of Nicola Green as consumer and brand PR manager. Green ...
MUNICH: XELIBRI, Siemens' recently launched fashion accessory mobile phone brand, is stepping up PR
,' he said. This will include models under the XELIBRI name, a brand of 'fashion accessory' phones ...
Mobile services firm O2 is on the verge of appointing a consumer and brand PR head to replace
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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