such as talent campaigns, stunts, brand-building exercises, screening, sponsorships and press trips. One ...
brand she represents across 58 countries. Indeed, the fast-food company's 4x4-driving, kick-boxing, trilingual brand evangelist describes herself proudly as 'a Whopper girl'. But despite the regular visits ...
's underwear brand Love Kylie. Its first project was the UK launch, exclusively in Selfridges in London ... . Objectives To successfully launch Kylie's range of underwear. To create a strong brand identity in target media and to raise nationwide awareness of the brand in advance of the UK roll out later this year ...
JD Sports has appointed Capitalize to run a brand-building consumer PR campaign and communicate...media,' said Capitalize MD Richard Moore. 'JD Sports is a strong retail brand and our role ...
, is to launch a major B2B PR offensive aimed at establishing its interactive games brand.
's three main brands: Thresher, Wine Rack and Victoria Wine. Jones, to whom the Starfish team reports ... event for newly created wine brand Origin at the end of next month. ...
develops. Effective immediately, the assignment primarily involves brand enhancement, media relations ...
MFI Group - the UK's largest furniture retailer - has consolidated the bulk of its PR work into Bell Pottinger Communications.
Communique won the brief after a pitch believed to have included incumbent Band Brown Communications, London-based Camron PR and BMA Communications. The agency will develop a comms programme for the Focus and Wickes brands, raising awareness among their target audiences. Communique MD Nathalie ...
- the thread that links each of the group's brands. Woolworths has 827 stores and accounts for £2bn ... in the same environment together from April. Since both brands are to be maintained and developed separately, it will only be at the most senior level that managers will have cross-brand responsibility. There will still ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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