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BRANDING BRIEF: Post Office Insurance Society appoints Medialab

Post Office Insurance Society has appointed design agency Medialab to redesign the range of brochures for its savings and life assurance policies. The products are marketed to employees of Royal Mail, the Post Office and BT, and rely heavily on employees to promote the products to friends and colleagues.

Standard Life set for TV debut with ITV drama tie-up

ITV1 drama series in 2004, which supports the pension company's 'I like Standard Life' branding...Hyder said the aim was to reinforce the 'I like' link with the Standard Life brand, without forcing ...

MEDIA: Direct Line ties with C4 property programmes

as it seeks to boost awareness of its mortgage, loan and home emergency brands. The deal is believed...retained as the consumer-facing brand. ...

DIRECT BRIEF: Peugeot relaunches insurance offer

Peugeot is relaunching its insurance offer with a redesigned brand identity for its customer

ADWATCH STARS OF 2003

reverse' theme; product work for B Q's own-brand ranges; and longer ads for JWT's new 'affordable style ... into the biggest in the UK in just two years. Roth intends to develop this own-brand business, with the help ... 's commercial featured in the table for recall in a single week, and the brand has also slipped in the overall ...

American Express reviews $375m global media account

to comment on the news. If you have an opinion on this or any other issue raised on Brand Republic, join ...

Allianz Cornhill revamps database for increased DM

have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

Partners hires creative duo from Proximity London

level," Aldridge said. If you have an opinion on this or any other issue raised on Brand Republic ...

WORLD: GALLERY

to choose. He even pops up in the bath. But he disappears when the couple find St George Bank. The branding ... SAB MILLER - Ogilvy Mather US The US beer brand Miller recently changed its advertising strategy ... be aware, Piper-Heidsieck is a premium brand. So this outdoor campaign is designed to reflect the luxurious ...

WORLD: ANALYSIS - Omnicom's networks shine in cautious worldwide markets

period in Asia and Latin America while consolidation of the OMD brand continues. It was in Europe where ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.