to remove filtersBRANDING BRIEF: Christy appoints Checkland Kindleysides
18 Dec 2003
Christy, the homeware brand best known for its range of towels, has appointed Checkland
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Expedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While ... division of IAC/InterActive Corp, which encompasses a number of online brands, including Ticketmaster and Hotels.com. Shaw's role was created as IAC attempted to expand the reach of its online brands across ...
BRANDING BRIEF: River Island revamps flagship store
18 Dec 2003
River Island has revamped its flagship store in London's Oxford Street, following recent openings in Marble Arch and Birmingham Bullring. Details showcased in the flagship store will be replicated across the chain, with stores in Bluewater, Dublin and Trafford Centre set to be refurbished. The design...
BRANDING BRIEF: Esprit launches electronic gift card
18 Dec 2003
Esprit, the clothes retailer, has launched an electronic gift card. Customers can load the card with any value they choose. The gift card will replace Esprit's existing paper voucher scheme and will be available in 130 stores across Europe.
BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp
18 Dec 2003 | by Emily Rogers
The redesign is part of the fast-food giant's overall plan to revamp its brand in the face ... and Olympics logos appearing alongside sporting imagery. The designs support the brand's healthy lifestyle programme, Go Active. Boxer beat 19 other branding agencies to win the task of designing the packs ...
BRANDING BRIEF: Co-op adds new products to premium range
18 Dec 2003
The Co-op supermarket is adding six products to its premium Truly Irresistible range. The range was launched in July to encourage consumers to re-appraise the Co-op's image and reinforce the store's commitment to offering customers unique products in their local stores. New products include beef Wellington...
MEDIA: IKEA prepares to make debut on cinema screens
18 Dec 2003
Swedish furniture retailer IKEA is taking its brand into cinemas for the first time as part of a
STOP PRESS: Shop Direct Group strikes deal with Boots
18 Dec 2003
Shop Direct Group, the company that owns the Additions catalogue brand, has struck a deal
Morrisons' £3bn Safeway deal to spark price war
18 Dec 2003 | by Mark Kleinman
to communicate the Sainsbury's brand more distinctively. "We will focus on a combination of the value ...
ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
reverse' theme; product work for B Q's own-brand ranges; and longer ads for JWT's new 'affordable style ... into the biggest in the UK in just two years. Roth intends to develop this own-brand business, with the help ... 's commercial featured in the table for recall in a single week, and the brand has also slipped in the overall ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
