on its Wall's ice cream brand. 'We've been sitting down with all sorts of bodies, including NGOs ... , as celebrity endorsement is seen as an important factor in attracting children to brands. But rather than ... can march ahead of advertising. BRAND: Kraft, Dairylea Lunchables, Director of corporate affairs ...
Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big ... relations strategy by Britvic and Pepsico, which co-market the brand in the UK. Although Pepsi had been ... it an ongoing presence for the first time. Objectives To drive affinity for the brand with Pepsi's core ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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