23 Dec 2004
| by Staff,
Brand Republic wishes all of its readers a happy Christmas and a prosperous 2005. We'll be back...1 WPP beats rivals to win $600m global HSBC account
Gordon MacMillan, Brand Republic 12 ...
as Oprah gives away almost 300 cars
Staff, Brand Republic 14-09-2004
LONDON - General Motors ...
Unilever pan-European account
Daniel Farey-Jones, Brand Republic 05-11-2004
LONDON - MindShare has ...
22 Dec 2004
| by Staff,
to integrate all Aegis's digital businesses. The Isobar brand is designed to provide a clearer, more integrated ...
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
22 Dec 2004
as the industry's, our trusted brands will have a multiplier effect on healthy lifestyle messages.
2. MCDONALD ...
opportunity for brands, but I am not so sure about fast-food firms jumping on the bandwagon. Does this devalue ...
Brands International
The CIM's core proposition and value has been, and should be, the development ...
22 Dec 2004
| by James Curtis
to bolster the brand, but in doing so risks driving the title to extinction....the Standard brand. Media buyers voice concerns that Standard Lite will take the Evening Standard's readership downmarket.
We asked Jenny Beckman, head of marketing at another London news brand, LBC 97.3 FM and LBC ...
?
The second is Evening Standard's online brand,thisislondon.co.uk, which from the convenience of our desks ...
22 Dec 2004
| by Sam Matthews,
Carat to develop creative and innovative media strategies to drive its brand."
Allied Carpets ended its 10-year relationship with Brand Connection last year to shift its UK media account into AMS Media, because the agency was planning to use "new" media outlets whereas Brand Connections favoured traditional ...
22 Dec 2004
| by Sam Matthews,
audience share.
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22 Dec 2004
| by Staff,
does not renew the agreement.
If you have an opinion on this or any other issue raised on Brand ...
22 Dec 2004
: Carat
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22 Dec 2004
| by Sam Matthews,
the one umbrella brand when it launched in July this year, has also seen strong growth.
Outdoor company ...
on March 8.
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22 Dec 2004
| by Staff,
.
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