Search results for Branding

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Campaign: Salsa gives Tropicana brand Latin groove - Sponsorship

credible in the eyes of the media. To ensure Tropicana Tropics, an important sub-brand for PepsiCo ... to give the event the credibility the brand's marketing team wanted. Nexus PR knew this would be a big ... and special lighting projecting the Tropicana Tropics branding onto walls and across the floor. Measurement ...

Campaign: Second Opinion - Theo Chapman, a director in Hill & Knowlton's sponsorship division

credibility and ensuring spend was weighted towards achieving the brand's objectives....for the event, Nexus had a role in redefining the event as a genuine championship and not just a brand ... wastage in the attainment of brand association. Creativity: 5 Delivery: 3 8/10 ...

The IPR PRide Awards 2004/5: Northern Ireland

on the PR function as part of a global brand. Entries in several other categories were good, and included a ... - MF Communication Stakeholder Engagement Strategy: Baileys New Packaging Brand Identity CONSUMER ...

The IPR PRide Awards 2004/5: Wales

of Southern Wales campaign also encompassed some interesting creative ideas that pushed a strong brand ...

Campaign: Festival package agent IfB woos the UK media - Travel PR

specialist brand - the International Festivals Bureau (IfB) - in the UK, without any advertising support ...

The IPR PRide Awards 2004/5: North West

, was also highly praised. Campaigns on non-existent budgets, such as the use of cartoon brand ambassador ... . SILVER AWARD - CUMBRIA COUNTY COUNCIL Katie Chemical Cartoon brand ambassador Katie Chemical appealed ...

Press Conferences: Impress the press

. Promotional gimmicks such as branded mouse mats, pens, note books and mugs they can live without, they claim ...

Editorial: Broadcast shines on PRWeek Awards night

- rather it was a collaborative process that ensured everyone, from the brand to the media owner, emerged ...

PRWeek Awards 2004 finalists

Consultancy of the Year Blue Rubicon Brands2Life Four Communications Lansons Communications Red Door ... I Listening? BT Sinclair Mason Flying Eurostar - revitalising the Eurostar brand Eurostar ... Chant Laureate Barclaycard Lexis Public Relations Bringing new bloom to an old brand Interflora ...

Campaign: Notting Hill Carnival rebuilds reputation - Event PR

Carnival as a viable brand and support the search for credible sponsors. Strategy and Plan Midnight ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.