Branding News: Jenners targets Christmas hosts
22 Dec 2004
Edinburgh department store Jenners has overhauled its own-brand food range to target young consumers hosting seasonal dinner parties.
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Branding News brief: Correction
22 Dec 2004
Jones Knowles Ritchie was the branding agency responsible for the Sharwood's pack redesign, not Vibrandt, as reported in Marketing (15 December).
Branding News: Pedigree unveils revamped packs
22 Dec 2004
Wolverhampton Dudley Breweries is updating the packaging for its Marston's Pedigree premium ale as it seeks to reverse a drinking trend away from ale toward lager.
Branding News: Design choice - Smartech ski boot
22 Dec 2004 | by Jacqui Lennon, Client services director, WAA
The exhilaration of skiing is tempered only by the torture of ski boots. Many of us have found ourselves with the early-morning dread of having to squeeze our feet into tight, plastic, heavy boots that take time and effort to buckle up and are cumbersome and awkward to walk in and wear for any length...
Branding News brief: Primula overhauls packaging
22 Dec 2004
Primula, the cheese spread range, has overhauled its packaging to include photographs of ingredients and a black-and-white sketch of a mouse. A low-fat cheese spread is also being introduced.
Branding News brief: Humanutopia unviels brand identity
22 Dec 2004
Humanutopia, an organisation that works with schools, businesses and families to help people from disadvantaged backgrounds, has unveiled a brand identity created by design agency Aricot Vert.
Branding News brief: Diageo redesigns UK laboratory
22 Dec 2004
Diageo is redesigning its UK development laboratory in Bishops Stortford, Hertfordshire, to encourage greater creative interaction among staff. The work is being handled by branding agency Blacksheep.
Branding News brief: Huhtamaki rolls out Bioware
22 Dec 2004
Huhtamaki, the food service supplier, is rolling out a range of single-use cups, plates, containers and cutlery made from renewable raw materials. Branding for the line, which is called Bioware, was created by design agency Dragon.
Branding News brief: Crystal hires rhythmm
22 Dec 2004
Crystal, the recruitment group, has hired communications agency rhythmm to overhaul the brand identity of its companies FSS, Crystal Managed Solutions and Crone Corkill.
Branding News: Savoy Group reworks global brand identity
22 Dec 2004 | by Emily Rogers
Hotel chain The Savoy Group has hired branding consultancy Landor to overhaul its global identity, following the sale of its flagship Savoy Hotel earlier this year.
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