as the industry's, our trusted brands will have a multiplier effect on healthy lifestyle messages. 2. MCDONALD ... opportunity for brands, but I am not so sure about fast-food firms jumping on the bandwagon. Does this devalue ... Brands International The CIM's core proposition and value has been, and should be, the development ...
to bolster the brand, but in doing so risks driving the title to extinction....the Standard brand. Media buyers voice concerns that Standard Lite will take the Evening Standard's readership downmarket. We asked Jenny Beckman, head of marketing at another London news brand, LBC 97.3 FM and LBC ... ? The second is Evening Standard's online brand,thisislondon.co.uk, which from the convenience of our desks ...
earlier this year. If you have an opinion on this or any other issue raised on Brand Republic, join ...
Jones Knowles Ritchie was the branding agency responsible for the Sharwood's pack redesign
disadvantaged backgrounds, has unveiled a brand identity created by design agency Aricot Vert.
, to encourage greater creative interaction among staff. The work is being handled by branding agency Blacksheep.
and cutlery made from renewable raw materials. Branding for the line, which is called Bioware, was created
Edinburgh department store Jenners has overhauled its own-brand food range to target young...Scottish branding agency Elmwood has redesigned packaging for products such as champagne, whisky, Christmas pudding, smoked salmon and cakes, chocolates and confectionery. Silver and blue have been used on all labels to give the products a premium feel. The crest of founder Charles Jenner is also displayed ...
Crystal, the recruitment group, has hired communications agency rhythmm to overhaul the brand
Bottles and cans of Pedigree, designed by agency Drinkworks, now have a silver and black background to contrast with the brand's red logo. The packaging is designed to improve stand-out on shelves in bars and supermarkets, and also to attract new drinkers. Reworked on-pack copy will emphasise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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