to remove filtersAegis splashes £25m on US digital firm
22 Dec 2004 | by MediaWeek
the network’s digital assets under the one umbrella brand. The company’s fortunes were also boosted ...
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KR Twins in court probe
23 Dec 2004 | by MediaWeek
number of the network’s accounts including luxury goods brand LVMH, confectioner Ferrero and Bouygues ...
HomeChoice snaps up 24-hour London news feed
22 Dec 2004 | by MediaWeek
The deal between ITV HomeChoice-owner Video Networks will give subscribers the branded London Tonight programme, a weather service and a search facility of classified listings for concerts and films. ITN will provide news feeds for the channel and viewers will also be offered the chance to contribute ...
ZenithOptimedia wins £15m ABF media account
21 Dec 2004 | by MediaWeek
The agency, an incumbent on the Kingsmill and Sunblest brands of the business, beat off incumbents AMS Media, John Ayling Associates and Mediaedge:cia in a five-way pitch, in which MediaCom ... activity. ABF has a rack of other major household brands under its belt including Silver Spoon, Ovaltine ...
Carat snaps up Allied media brief
21 Dec 2004 | by MediaWeek
for their business and have appointed Carat to develop creative and innovative media strategies to drive their brand ...
Publicis unveils The Real Picture
21 Dec 2004 | by MediaWeek
. Previously Publicis has worked on a number of homeless projects including the a branding exercise for the Big ...
Standard and guidebook in giveaway deal
20 Dec 2004 | by MediaWeek
is that the guide’s cover has been designed to tie in with our branding and corporate ID.” The London Evening ...
Shell to overhaul global media setup
20 Dec 2004 | by MediaWeek
, Initiative, MindShare and JWT in the US and Starcom MediaVest for Shell’s Jiffy Lube brand. The winning ... on the account by July 2005. Raoul Pinnell, chairman of Shell Brands International, said: "It is standard ...
Wireless Group scoops Edinburgh FM licence
17 Dec 2004 | by MediaWeek
The deal for Dunedin FM, a speech-based station in the similar vein as TWG’s TalkSport brand, will have 940,000 potential adult listeners and is the biggest FM licence to be awarded since media ... the brand. TWG beat off stiff competition from 11 other bidders for the licence, which some estimate ...
Media Moment 2004 - Stuart Feather
17 Dec 2004 | by MediaWeek
clear-cut. With a combined history of over 400 years behind the brands, News International and Scotsman ... freebie can be of value through canny brand extensions such as Metrotunes. I’m looking forward to seeing what else they’ve got up their sleeve to continue growing the brand. Finally, I couldn’t let ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
