News brief: Ebookers signs up Brian Blessed
22 Dec 2004
Ebookers has signed up actor Brian Blessed as the voice of its first TV ads in a £6m branding drive
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Brand Builders: Blackwood's
22 Dec 2004
the unlikely driving forces behind the launch of spirits brand Blackwood's. When Caroline Whitfield travelled ... in the Shetlands. The islands are central to the brand - despite the fact that three years on from that initial ... to establish the Blackwood's brand. They also persuaded Bailey's creator Tom Jago to join their team ...
Boots readies launch of branded low-carb range
22 Dec 2004 | by Rachel Barnes
to introduce an own-brand line, Locarb, next year....-carb lunchtime choices such as sandwiches. Locarb's launch follows news that Tesco is also preparing an own-brand ...
Careers: Brand manager of the week - Mat Bird, Brand manager, Heinz Tomato Ketchup
22 Dec 2004
What is your dream job? Marketing director for the football division of Nike or Guinness. Who or what do you hate the most? Reality TV programmes.
Profile: Artistic director - Danielle Chidlow, Head of communications, The National Gallery
22 Dec 2004 | by Emily Rogers
from maternity leave. But in that period, she will have overseen the gallery's first branding campaign....are we?". I think it has done a very good job of creating a strong brand, and that has plunged us ... an agency straight away,' she says. 'But I realised the first thing to sort out was the brand essence, which the gallery had never actively looked at.' Branding agency The Partners was hired earlier this month to help ...
Marketing Mix: Pen Portrait - Paul Coleman, brand director at Magic Network
22 Dec 2004
All writing is divided into three zones: upper, middle and lower. This writer gives most emphasis to the upper and lower zones, reflecting the intensity of his goal orientation (upper) and sheer determination to survive (lower). Put these together and you have something rather special.
Anchor backs low-fat spread with £7m adspend
22 Dec 2004 | by Emily Rogers
Arla Foods is investing £7m in the launch of a low-fat version of its Anchor Spreadable brand
Sidekick set for £1m campaign
22 Dec 2004
Halewood International is to spend £1m backing Sidekick, the shot brand it acquired from brewing...and in-store activity for the brand next year. The range is currently available only in a single ... the drink's positioning, which is aimed at 18- to 25-year-old consumers. The brand, which is valued ... of 2005. Sidekick is the brand leader in the off-trade, and was the first product on the market ...
Sharwood's in £2.5m agency hunt as TBWA quits
22 Dec 2004 | by Ben Carter
Sharwood's, the Asian food brand, is searching for an ad agency following TBWA\London's resignation...TBWA, which had worked for the Centura-owned sauces brand for more than six years, dropped ... Saatchi on the £2m Bisto account. TBWA's resignation of the account coincides with a shift in brand ... Rose as Centura marketing director in September. Earlier this month Sharwood's revised its brand ...
Gillette extends Venus razor line
22 Dec 2004
Venus brand....Venus-branded range of premium disposable razors. They will be available in two variants: Enhanced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
