31 Dec 2004
A new service has been launched that aims to help brands keep track of competitors' email marketing
31 Dec 2004
| by Peter Crush
Carling Live, the music events division of Carling, is the first brand to launch an SMS campaign...The system uses new technology developed by Wireless Brand Channel (WBC), the company launched by the former directors of the Diageo-owned SMS marketing spin-off Nightfly.
Instead of sending a barcode - where up to 40 per cent cannot be read by conventional EPOS scanners because of phones' curved screens ...
31 Dec 2004
| by Melanie May
. The memory sticks are Audi-branded, and contain a five-minute video along with a number of interactive..., "It extends Audi's brand values over a new platform, reinforcing its reputation whilst providing ...
31 Dec 2004
-year deal will see Alchemetrics work with the Consortium's brand and relationship marketing teams
31 Dec 2004
and fmcg brands. In two other appointments, Dan Plotkin has taken up the role of art director, while Martyn
31 Dec 2004
Created by EHS Brann Cirencester, it supports the brand's ATL 'Have your throat kissed' ads that run this month.
A mailpack has gone out to 150,000 25 to 35- year-olds, combined with 1.1 million door drops. The packs contain coupons with different periods of validity to encourage repeat purchase ...
31 Dec 2004
| by Ben Thompson, Communications manager, Corpdata
the trend by benefiting companies who are prepared to invest both in their brand's perception and customer understanding through superior data and targeting.
Protecting your brand's credibility and reputation is vital ...
31 Dec 2004
| by David Murphy
you're a big brand, you need to know that the broker has experience working with other big brands ...
not be prepared to rent it to a competing brand.
Check statistics
It's also important to check how many names ...
top secret judging panel) that recognises the world's biggest brands and produces an annual book ...
31 Dec 2004
brands because of the self-same issue - I need more space and more features in my car. This piece uses ...
; cold/data.
"Reliable DM from a reliable brand. I don't need to use the pencil and pad to add up ...
31 Dec 2004
to say that marketers have realised the error of their ways and the damage inflicted on their brand ...