Campaign: Euro 2004 sponsorship Client: T-Mobile PR Team: Brands2Life Timescale: March ... fans as well as to potential customers. The brand itself was promoted through the sponsorship and above ... . Results The campaign achieved its aim of mass coverage and ensured a significant voice for the brand ...
brands Vodafone's Business Sense editor Hollie Boughton says that just 30 per cent of editorial ... the Bites service. However, he says it is also used to build the credibility of the brand, and third-party content from fashion, music and entertainment brands will play an important role. He adds that potential ...
market share but avoid an escalating price battle - are increasingly differentiating themselves on brand ... are eager for value-added services from their mobile operator, backed by big brands. At the same time ... is to show how a product, brand or technology fits into the culture they are immersed in and how it ...
remember the exact moment he knew he had built a brand. Sitting in a flat on Harley Street, with far too...own staff (former PR chief turned marketing director Tristia Clarke and head of PR/brand ... of the brands in our market. We don't generate awareness for its own sake, we just convert people from one ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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