Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
Davies, head of brand at Interflora, said: "We are really excited about this opportunity to talk to our customers in a new way. Interflora is a well known brand and our customers are mass market. We are now ... merits of direct mail and SMS. If you have an opinion on this or any other issue raised on Brand ...



