Branding News: Design choice - Smartech ski boot
22 Dec 2004 | by Jacqui Lennon, Client services director, WAA
The exhilaration of skiing is tempered only by the torture of ski boots. Many of us have found ourselves with the early-morning dread of having to squeeze our feet into tight, plastic, heavy boots that take time and effort to buckle up and are cumbersome and awkward to walk in and wear for any length...



