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of a move to bring the web into the Starbucks brand-building media mix and follows the success ... ." If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
Edinburgh department store Jenners has overhauled its own-brand food range to target young...Scottish branding agency Elmwood has redesigned packaging for products such as champagne, whisky, Christmas pudding, smoked salmon and cakes, chocolates and confectionery. Silver and blue have been used on all labels to give the products a premium feel. The crest of founder Charles Jenner is also displayed ...
Bottles and cans of Pedigree, designed by agency Drinkworks, now have a silver and black background to contrast with the brand's red logo. The packaging is designed to improve stand-out on shelves in bars and supermarkets, and also to attract new drinkers. Reworked on-pack copy will emphasise ...
Primula, the cheese spread range, has overhauled its packaging to include photographs of ingredients and a black-and-white sketch of a mouse. A low-fat cheese spread is also being introduced.
Asda is to relaunch its own-brand low-fat Good For You! range in January with updated packaging
the unlikely driving forces behind the launch of spirits brand Blackwood's. When Caroline Whitfield travelled ... in the Shetlands. The islands are central to the brand - despite the fact that three years on from that initial ... to establish the Blackwood's brand. They also persuaded Bailey's creator Tom Jago to join their team ...
to introduce an own-brand line, Locarb, next year....-carb lunchtime choices such as sandwiches. Locarb's launch follows news that Tesco is also preparing an own-brand ...
Arla Foods is investing £7m in the launch of a low-fat version of its Anchor Spreadable brand
Halewood International is to spend £1m backing Sidekick, the shot brand it acquired from brewing...and in-store activity for the brand next year. The range is currently available only in a single ... the drink's positioning, which is aimed at 18- to 25-year-old consumers. The brand, which is valued ... of 2005. Sidekick is the brand leader in the off-trade, and was the first product on the market ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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