Carat to develop creative and innovative media strategies to drive its brand." Allied Carpets ended its 10-year relationship with Brand Connection last year to shift its UK media account into AMS Media, because the agency was planning to use "new" media outlets whereas Brand Connections favoured traditional ...
of a move to bring the web into the Starbucks brand-building media mix and follows the success ... ." If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
The Natural History Museum has hired branding consultancy Mworldwide Partners to overhaul
with an invaluable lesson in brand management....was indelibly linked with London, a brand that came wrapped up in the cultural attraction of the swinging 60s ... , the brand became associated with the decade, and when the fashion scene moved inexorably on to the 70s ... , and then contemporary, finally made it seem stale. Even loyal customers did the brand no favours at all. Their continued ...
to introduce an own-brand line, Locarb, next year....-carb lunchtime choices such as sandwiches. Locarb's launch follows news that Tesco is also preparing an own-brand ...
Indian Rose, the Italian designer brand, is opening its first UK store in London this month
Tesco is in talks with major brand manufacturers to roll out its glycaemic index (GI) logo.... Tesco claims GI has the 'power of the Atkins brand, while promoting sensible eating'. It plans to have 1000 own-brand products bearing GI labels by the end of 2005. Tesco head of diet and health Hamish ...
-e.com brand. Littlewoods will also consider adding a mobile offer to its Index stores. Separately, The Link ...
and children's parties. Now with 170 stores in the US, the company is trying to build a global brand. It is a ...
. Its Zara stores continue to go from strength to strength and the company has launched its third brand ... , it is looking more vibrant than ever. Who would have thought several years ago that brands such as Top Shop ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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