to remove filtersRetail News: Littlewoods nets Monstermob tie
22 Dec 2004
-e.com brand. Littlewoods will also consider adding a mobile offer to its Index stores. Separately, The Link ...
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News brief: Vodafone extends sponsorship agreement
22 Dec 2004
years in a deal worth an estimated £50m. The mobile operator plans to offer Ferrari-branded 3G content.
Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
Which brands had the year's most memorable ad campaigns, and which execution had the greatest...with the insurance-buying public. The brand made slow progress until last year when new owner Royal Bank ... '. An increased spend and sharper media planning pushed brand and DRTV commercials further into prime time, while ... 's swansong was designed to resuscitate the brand's original entrepreneurial spirit and inject energy at a ...
Agency of the Year: Media Agency of the Year - Best of the rest
15 Dec 2004
by seeding brands with opinionformers, showed such seeding could raise brand awareness levels by 11%. Vodafone used another OMD study, Communigraphics, to see how groups can maximise brand communications based ... shifted Procter Gamble's media planning emphasis from brands to product categories to maximise ...
Agency of the Year: Creative Agency of the Year - Clemmow Hornby Inge
15 Dec 2004 | by Mark Sweney
, Ame and Purdey brands. Royal Bank of Scotland strengthened its ties with CHI, giving it a £12m brief to establish its First Active mortgage brand. The agency has also been building the range of marketing ...
Electronic Arts embarks on hunt for direct agency
13 Dec 2004 | by Staff,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
for the Kimberly-Clark brand Huggies helped to generate an additional $90 million in sales. MindShare India ... for brands wishing to carry out localised marketing. MindShare India also developed Print Passion, a planning ...
Hallmark revives mobile strategy with launch of m-cards
09 Dec 2004 | by Staff,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
HP plans greater customer focus
08 Dec 2004
Tully, who is responsible for the IT giant's enterprise arm and has control of all future UK activity, said: 'We now need to take it one step further and ensure that in all marketing we are addressing the customer needs and leveraging the brand at the same time.' Following its acquisition of Compaq two years ...
Sony PlayStation2 to advertise despite console shortfall
07 Dec 2004 | by Ben Carter,
The Sony-owned company has invested more than £6m in a three-pronged campaign, which was intended to launch the console, promote specific games and broaden brand awareness using its "Fun anyone?" line ... demand. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
