: Carat If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
Hotel chain The Savoy Group has hired branding consultancy Landor to overhaul its global identity...The agency will create an overarching brand for the group, which includes high-profile brands ... instructed to make the branding relevant both to consumers and the hotel trade, portraying the group ... -figure budget to the task. The brand will be used more prominently than the current Savoy Group identity ...
charge of all marketing and brand strategy, as well as sales. The promotion comes as Tony Dyson moves
Grey has worked with the British Airways-owned firm since August 2003, and was responsible for evolving its brand strategy from a loyalty scheme to a broader-based travel service and holiday loyalty brand. In May managing director Drew Thompson left the company amid speculation that he was teaming up ...
, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some...and expertise on all things travel and positions us as the specialists who were 'Born to Travel' -- our brand ... an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
The Bourne Leisure-owned brand is talking to a number of agencies about the work. The account ... by branding agency Unreal in conjunction with Mustoes. Butlins is the latest Bourne Leisure brand ... Holidays and British Holidays brands. The agency's first work will break next year, and will include ...
Princess Cruises has handed ad agency Barrett Cernis the task of repositioning its brand to boost...company's other brands include P O Cruises, Ocean Village and Cunard. Princess will focus on its US roots to differentiate it from its sister brands. Ads by Barrett Cernis will target existing customers ... celebrities to endorse the brand. ...
The Bourne Leisure-owned brand is talking to a number of agencies about the work. The account ... by branding agency Unreal in conjunction with Mustoes. Butlins is the latest Bourne Leisure brand ... Holidays and British Holidays brands (Marketing, 3 June). The agency's first work will break next year ...
Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...-Benz's dealership DM business at the tail end of 2003 was cemented by the car brand awarding the agency the £10m DM account for the main brand. More impressively, it won Egg's £30m direct marketing account, the year ... consultancies winning brand advertising accounts. HTW successfully pitched against TBWA\London to win Scottish ...
prices while building on its strong service offering has played a big role in turning the brand around. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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