Fifa invites bids for media rights to 2010 World Cup
30 Sep 2004 | by Sam Matthews,
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The campaign is designed to ‘reintroduce’ Sky to non-subscribers as an entertainment company rather than a technology specialist or simply a satellite provider. The rebranding or ‘brand ... and outdoor press. Each ad will feature Sky’s new brand identity, developed in conjunction with branding ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.