on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
Marketing's choice of PR Agency of the Year will offend those have been (correctly) trying to spread the word that there is more to PR than celebrities, parties and made-up news. But it reflects the reality that most marketers expect PR agencies to get their brands into the headlines. Frank PR has had ...
reputation, corporate governance, corporate and brand positioning and litigation issues. As well ... on Brand Republic, join the debate in the Forum . ...
LONDON - Low-price fashion success Primark has been named the least ethical clothes brand in the UK...street brands scored 10 or over out of 20 assessing their ethical standards. Primark was the worst ... street". The chain could not be reached for comment by Brand Republic at the time of writing ... that standards are being met," she said. At the top end of the scale were brands such as Equop, Hug, Gossypium ...
brand....After a two-year lull in PR spend on the whisky, Diageo is seeking to sustain annual global brand sales growth of 12 per cent by recruiting an agency for a major global consumer campaign. Its move ... Jameson Irish Whiskey brand with a worldwide ad campaign. Diageo brand comms manager Alicia Tetlow ...
brand visibility in the UK....programme by promoting the Deloitte brand outside the finance pages. ...
The fast-growing media brand plans to expand its comms team from five PROs to 15 and is searching for senior executives in Spain, Germany, France and the Netherlands. New director of European comms and public affairs Rachel Whetstone will oversee the appointments, although some decisions may be made ...
the reputations of these brands can be said to directly follow announcements on performance, but there is growing ...
Fresh Perspective, a cross-practice initiative aimed at brands targeting the over-50s. WS Europe vice ...
' – and the tone of that coverage. Manage the good and the bad 'Firms spend a lot of money on "the brand",' says ... basis in reality. We are a mass-market brand and can't say something to a City audience and expect ... year. But the brand has got a lot of equity in it.' Vodafone's PR team is unwilling to comment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters