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Deus, with its curvaceous bottle and distinctive label, looks like Champagne. It is made in a manner similar, including triple fermentation, some of it carried out in Epernay in the Champagne region of France, and the process of 'degorgement'. And, with a price tag of up to £32 a bottle in some London...
In the face of constantly evolving consumers and exploding new media options, marketers need to regularly get a fix on their tool kits to see what’s still working or not., writes Simon Williams of Sterling Brands.
LONDON – It may drive us all round the bend, but Jamster's Crazy Frog ringtone has become the second-most memorable piece of 'sonic-branding' this year, according to a new survey.
World Challenge Expeditions which specialises in planning trips for schools, has appointed Love Branding to undertake a brand and communication review of its business.
Nominet, the .uk internet domain name registry, has rebranded with a visual identity created by branding agency Enterprise IG. The overhaul also includes a new style and guidelines for the brand.
Carlsberg is to back its sponsorship of the Football Association with limited-edition packaging ahead of next year's FA Cup.
Biore, the KAO Corporation-owned skincare brand, is launching its first products for consumers with oily skin.
Microsoft is on the money with the look of its latest games console, the Xbox 360.
JJB is launching an in-store Adidas concept in preparation for the World Cup next year. The branded zone, which will make its debut in the sports retailer's Eccles store, is being designed by branding agency Project-X.
Apollo Blinds has hired brand marketing agency Poulters to develop a brand identity, literature and point-of-sale material to increase the number of customers visiting its stores. The brief includes redesigning its store fascia and website.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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