other issue raised on Brand Republic, join the debate in the Forum . ...
earlier this year, is launching an audit of its brand image among the media industry....The radio station has appointed the consultancy Branded to investigate perceptions among trade audiences. Branded's appointment, ahead of the arrival of O'Connell as Virgin's breakfast presenter next ... executive of Virgin Radio, previously used Branded and its managing director Philip Ley on projects in her ...
on the forthcoming review. If you have an opinion on this or any other issue raised on Brand Republic, join ...
Robert Opie, the founder the newly opened Museum of Brands, Packaging and Advertising, shows James...A word of warning: don't visit the Museum of Brands, Packaging and Advertising unless you've got ... of 40 years' collecting and cataloguing on Opie's part. He's the UK's foremost curator of branding ... : Opie has a persuasive argument that Caesar was a big a brand in ancient Rome as Beckham is today ...
The brand engrossed consumers in "cinema sudoku" and an online world to support the latest in its...of its senses. Here was a script for a Belgian beer brand set in fin de siecle rural France ... often. And all this to tell drinkers Stella was more expensive than rival brands despite the fact ... not Millward Brown. "Brand-linked memorability is such that advertising awareness is likely to be below average ...
Aviva, the company that owns the Norwich Union and RAC brands, has consolidated its £64 million
Armani is holding a pitch for the creative duties on its Armani Jeans brand, signalling a departure...jeans brand's 25th anniversary. The shift away from advertising by Armani's in-house creative team ...
Karmarama has won the creative account for the Dutch beer brand Amstel, after a final two-way pitch...-month absence. Although Amstel's main brand advertising will disappear from UK screens for now, it will still ...
freedom, risk-free brand icons and visual impact....with the essence of the brand without posing any threat from their personal lives." I might add that new ... . The challenge is to use this wider scope of communication in brand advertising. - Isabella Parish is the head ...
for its jeans brand (page 1) is a refreshing marketing approach for a fashion house....High-fashion brands rarely get into bed with advertising agencies, believing they simply do not understand fashion. Armani's move shows the label is moving beyond an obsession with models and into a new relationship with ideas. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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