to remove filtersExtreme Sports Channel teams up with Wilkinson Sword
14 Dec 2005 | by James Livesley
brand." ...
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Scotsman acquired by Johnston Press
19 Dec 2005
's best known newspaper and internet brands. With its Scottish heritage, Johnston Press is particularly ...
Ocean Outdoor grabs Clapham Tower contract
14 Dec 2005 | by Sheelagh Doyle
years and it will be on the outdoor shortlist of every major brand trying to reach London's ABC1 ...
Aegis acquires Scandinavian network
14 Dec 2005 | by James Livesley
, Vilstrup Univero in Denmark and Fieldwork Scandinavia. These brands specialise in FMCG, food and drink ...
Affilinet signs up big names
13 Dec 2005 | by Media Week
Yes Car Credit, Haven Europe's new branding Siblu, and Warner Holidays have signed up to develop affiliate marketing activity through the company's network. Affilinet UK is part of AdLINK Internet Media AG, which has been operating in Europe for eight years. Affilinet UK said Yes Car Credit, Siblu ...
FHM looks at the bigger picture
13 Dec 2005 | by James Livesley
-out of Emap's men's magazines, as well as the importance of moving brands beyond print....grown into a significant business." Recent developments make it clear FHM is becoming an entire brand ... monkeys". Zoo is also using television to extend its brand. The men's weekly has been involved ... 's commercial beast". International brands "Clearly if we can roll Arena and Zoo out as international brands ...
Publicis set to establish joint buying operation
13 Dec 2005 | by Colin Grimshaw
Mediavest and ZenithOptimedia buying brands, which insiders say could happen by the summer of 2006....will retain the three separate brands in the UK with their separation of clients on all issues outside of top ...
IPG agency hit by Aviva loss
13 Dec 2005 | by Media Week
Interpublic Group agency Brand Connection faces an uncertain future after more than two thirds...The agency said that it was "too early" to discuss any strategy or new business plan following the loss. Brand Connection, had held the business for 21 years. Richard Britton, managing director at Brand Connection, said: "It is rare these days for a business relationship to last as long. "But we ...
Murdoch tests the magazine market
13 Dec 2005 | by James Livesley
branding and cross-promotion. If readers associate the magazines with free supplements, that will surely ...
IPM wins global Freescale brief
13 Dec 2005 | by Media Week
globally known brand." The Austin-based chip maker is building its brand presence following its split ... , to build brand awareness among design engineers and business decision makers such as CEOs, chief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
