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The latest ad for Orange forms part of a 13m campaign to take the brand message of "The Future's Bright" a step further. The TV ad features a middle-aged couple in their kitchen just finishing breakfast. Their actions appear to be carried out in a normal way, then become fluid and choreographed as they dance ...
to sit alongside its other medicated skincare brand, Witch. ...
Diageo's low-sugar ready-to-drink Archers Vea was launched earlier this year with a 4m marketing push. The brand has now made it to television with a campaign from Mother that shows the effects of the drink on the sugar cane farming industry. Taking the line that less sugar means less work for the men ...
advertising for the beer brand since a campaign in March 2003. It will run globally with the exception ...
Ogilvy Mather has produced three 10-second films for Macleans toothpaste that concentrate on the company's core message -- that Macleans gives you "healthy white teeth". The executions play with the notion that when people say the brand's name they naturally reveal their teeth. One execution shows a ...
of the strongest tech brands around, the company forgoes tradeshows such as CES. But Apple is the exception, as every other major brand will be there -- Microsoft, Intel, Yahoo, Google, Verizon, and Kodak are among ... an afterthought after sitting out so long. And slapping its once industry-leading "Walkman" brand onto its own ...
NEW YORK: Burson-Marsteller has hired Chris O'Neill as chairman of US brand marketing. He...." Burson's brand communications practice is well positioned to offer clients a "more comprehensive approach to managing brand awareness," O'Neill said. ...
to helping stimulate a dwindling US vaccine market. Members of PAF, a brand new coalition, include ...
Direct marketing has a growing reputation as a brand builder with an increasing number of campaigns...M&G The campaign: Fund management group M&G Investments was an ailing brand with a limited ... such as expertise, informative, straightforward and durable. This led to the development of a brand idea based around: "The Truth about Investing - As We See It." A brand-response DM campaign was created to present ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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