to remove filtersPhones4u plans consumer hire
16 Sep 2005
residential phone brand Homecall. ...
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LA celeb agency in London launch
16 Sep 2005 | by Anita Chabria and Ian Hall
and New York. Its website lists AOL, Motorola, Levi's and Louis Vuitton as brand clients. PMK ... for their brand clients but that's a very competitive market here. If they're wanting to make a success ...
Orange asks JCPR to refresh brand
09 Sep 2005 | by Ian Hall
Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms....The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection is intriguing given that JCPR represented fierce competitor O2 for three years until declining to repitch ...
Smithfield in Phones4u task
09 Sep 2005
in 1996 and 1997. While retail arm Phones4u is the company's best-known brand, Carphone Warehouse ...
Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
Orange, the home-grown mobile phone brand that told us 'the future's bright', has turned to an ex...brand in the US, five years prior to its fiasco-riddled UK entry. But after his first month at Orange ... such as O2. 'The challenge is to keep the focus on the brand, to emphasise the brand and what it stands ... France Telecom in 2000, Orange is now part of an international corporation. FT hopes to use the brand ...
Ex-Ketchum SV-P joins Orange
12 Aug 2005 | by Tom Williams
director, he oversees an 11-strong press team and reports to Orange director of brand marketing Pippa Dunn ... and was subsequently responsible for the US launch of Dasani, the bottled water brand. He also co-ordinated Coke's PR ... as its flagship brand for mobile, broadband and business customers outside France. The company plans ...
Age Concern gains from Tesco phones
01 Jul 2005
Age Concern has teamed up with supermarket giant Tesco's Home Phone brand to promote its 'Someone
3 set to draw up consumer roster
01 Jul 2005 | by Ian Hall
Video mobile network 3 is creating an agency roster for UK project work to promote its brand...Rostered agencies would handle specialist contracts - such as promoting product or service launches, music or gaming initiatives - for the challenger brand. The creation of the roster would ... to be finalised. Agencies that 'understand the needs of challenger brands' are being approached, with decisions ...
Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
London Fashion Week. Objectives To create a high-fashion association for the O2 brand and encourage ...
Campaign: Midnight lifts sales for Korean phone maker - Consumer PR
15 Apr 2005 | by Stephanie Siegle
brand to an already crowded mobile phone market meant Midnight had to ensure its campaign demonstrated ... of all retail stores by the second day after the launch. Despite having no previous brand in the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
