to remove filtersTie Rack looks to Italian heritage
09 Sep 2005
owner Frangi to revitalise the brand ahead of its 25th anniversary next year.
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Electrolux set to revive Flymo lawnmower brand
02 Sep 2005 | by Sarah Robertson
Electrolux has hired Golley Slater to handle pan-European PR for its Flymo lawnmower brand, ahead...PR for the brand was previously handled in-house from offices in Brussels and Scandinavia. The company wants to boost awareness of products Flymo is less associated with, such as hedge trimmers. Golley Slater's brief will cover 19 countries. The account is headed up by Twickenham-based account ...
Pret ups stakes in high-street battle
02 Sep 2005 | by Alex Black
high street brands offering similarly-priced lunch fare.
Mamas & Papas in new-store drive
12 Aug 2005 | by Sarah Robertson
Starfish Communications has been hired to promote the shops, including a flagship store on London's Regent Street. Ten stores will add to the existing 23 outlets. Harrison Cowley, meanwhile, is publicising its pushchair brand Ziko, which hit the shelves this week. Starfish - which until June worked ...
Wickes promotes football link-up
22 Jul 2005 | by Ian Hall
-Cola, in February. It is the first - and thus far only - brand to secure such a deal as the league bids to bring ...
News Analysis: Retailers mustn't cut back comms
15 Jul 2005 | by Teresa Wickham
years, media attention has grown because the industry's brands have become so central to people ... to the bottom line. While this may sound obvious, it does not always happen, even at major retail brands ... serious damage to the brand. This is not an area, therefore, that should be cut back on during cost ...
Cow to refresh Burger King in UK
15 Jul 2005 | by Tom Williams
Burger King has, fittingly, hired Cow PR as its first retained UK consumer agency as the fast-food giant moves to rebuild its brand in the country. Burger King UK and Europe consumer and brand manager Lesly Hughes said Cow was preparing a 'proactive UK consumer brand-building campaign' around Burger King ...
Dixons reviews comms to fight retail downturn
01 Jul 2005 | by Ian Hall
wanted to bring in 'skills we are not currently getting', citing corporate PR, public affairs and brand ...
View From The Top: 'I'm an activist. I'm too old to bullshit'
17 Jun 2005
Shop's success? 'We built a major brand solely on PR,' she replies. 'To do what we did without PR ... in Prague she will give PROs a 50-minute talk on building an ethical global brand. 'There are some ... difficult because the concept was brand new,' Tye says. 'There was always going to be a debate about whether ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
