for 'Britain's most energetic boss' was a neat tie-in with the Powergen brand. There was an implicit link to 'power' and the brand values of being positive, human and engaging were most certainly reinforced ... photoshoots, was a good way to achieve brand synergy and court consumer press. But it would have been smart ...
The FTSE 100 group has appointed Michael Young, who has worked as an external consultant to Centrica for several years, as director of corporate affairs. The ten-strong British Gas brand team has been moved from Stockley Park near Heathrow to work alongside Centrica's four-strong corporate comms ...
The agency will aim to raise the profile of its Black 'n' Red brand in consumer media by highlighting the different reasons people use notebooks, such as for journals or songwriting. A further campaign will promote Basildon Bond stationery. It will centre around occasions when people are thought ...
to help it inject more 'personality' into its brand while British Gas is offering £500,000 for an agency ... the brand's 'emotional' side at the end of last year. Consumer watchdog Energywatch has been the most ... customers want is a better service?' she says. 'People do not care about the brand. Most people do not want ...
a fresh TV ad featuring the two 'orbs' it has recently introduced as brand icons. Analysis, p20. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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