Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name ... but to rebrand, throwing away the substantial marketing fees that have been spent building up our brand ...
Apple, the iconic US computer and personal entertainment brand, has poached Bite Communications...related. The iPod craze has already created a powerful brand message, often referred to as the 'halo ...
TECHNOLOGY: Software development forum provider Borland Software Corporation has dropped Lewis Communications and appointed Brands2Life after a three-way pitch. ...
for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...
technology.' While this approach has obvious benefits, Dell is never going to be seen as a brand ... , and because it is not going through resellers, it is fully in control of its brand.' Bicheno's readers ... what it's doing very well.' Not only is this the sort of compliment all brands would kill for, Dell ...
Partly because its products have always been popular with the media, and partly because it has become renowned for style, it punches above its weight - a minnow in computing terms, but it is one of the world's best-known brands. The irony is that joint founder Steve Jobs has achieved this by being ...
Brands2Life will be its first PR agency and aims to 'make people aware of the intellectual ... and Linotype. Monotype has produced fonts for brands such as Barclays Bank, British Airways and Scandinavian airline SAS. Strawson said she wanted Brands2Life to educate firms and their employees about the use ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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