to remove filtersBurger King live cow ad avoids ban for poor taste
21 Dec 2005 | by by Julia Pearlman
on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
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McCann Erickson takes on Cheerios in Cereal Partners agency restructure
21 Dec 2005 | by by Jennifer Whitehead
incumbent Saatchi & Saatchi a new global role to promote its kids-oriented brands....Saatchi Saatchi already handles kids' brands Honey Nut Cheerios, Cookie Crisp and Honey Stars ... the Cheerios creative brief outside of North America. It adds the brand to a portfolio that already includes ... . If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
EHS Brann targets malt whisky drinkers with Christmas mailer for Diageo
21 Dec 2005 | by by Jennifer Whitehead
Diageo is using the mailer to educate malt enthusiasts about its Classic Malts Selection range, which includes brands such as Talisker, Caol Ila and Knockando. Using the theme 'choosing and giving ... ." If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
Mark Ritson on branding: Go on, spoil yourself; everyone else is
21 Dec 2005
their existing categories. In markets where there had never been a luxury brand before, new entrants emerged ... and super-premium pricing of luxury brands. In the vodka market, for example, Belvedere and Grey Goose ... such as leather goods and perfumes, where traditional luxury brands already existed, many non-luxury brands still ...
One to watch: Fresh Daisy
21 Dec 2005 | by Bill Britt
The frozen baby-food brand is targeting parents by striking a balance between health...promoting brands. This, combined with her experience at big FMCG companies and a lifelong passion ... of its brand lest it implied its flagship line was less healthy. Her interest in 'pure food ... . With only one other frozen baby-food brand on the market, changing store layouts to accommodate them ...
Bacardi-Martini awards global rum brief to Y&R
21 Dec 2005 | by Ben Carter
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP...promoted global chief marketing officer, and global brand director John Burke oversaw the pitch, which ... curtailed advertising review last year to consolidate the global rum brand in a single agency. Instead ... stopping alcohol brands associating themselves with sex. The £10m activity, by Fallon, uses the line 'The ...
Jacob's Creek in premium focus
21 Dec 2005
The Pernod Ricard brand's Heritage range will comprise wines priced up to £25. Each will have a distinctive look, but will be clearly branded as part of the Jacob's Creek family. They will go on sale ... Cabernet Sauvignon at £19.99. The range will compete with South Corp's Penfolds brand and some French ...
Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods
21 Dec 2005 | by Nicola Clark
? Not so, says the man who has been at the centre of the brand's attempts to convince omnivores ... it around as Longworth spearheaded a campaign encouraging consumers to vote for the brand name ... genuine misunderstanding of the brand among consumers, combined with a huge potential for growth.' Owen ...
Ryvita pushes health credentials in £2m relaunch
21 Dec 2005 | by Nicola Clark
Foods-owned brand, including the launch of Ryvita Goodness cereal bars (Marketing, 19 October). Ryvita ... /TNS Biggest Brands survey. It last overhauled the packaging for its core crispbread range in 2002. ...
Review of the year: 10 biggest marketing moments 2005
21 Dec 2005
of staging the Games and fielding the calls from brands seeking to cash in. 2. TESCO TOPS POUNDS 2bn Can ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
