to remove filtersReview of the year: 10 biggest marketing moments 2005
21 Dec 2005
of staging the Games and fielding the calls from brands seeking to cash in. 2. TESCO TOPS POUNDS 2bn Can ...
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Orange puts agencies on alert in European review
21 Dec 2005 | by Ben Carter
-anticipated review of its vast pan-European advertising business, centred on its Orange brand....The review for the account, which is understood to be worth well over £200m, is being led out of France Telecom's Paris headquarters. The activity is part of an attempt to establish Orange as the company's global consumer brand (Marketing, 1 September). The review will come as a blow to Orange's UK ...
Orange puts agencies on alert in European review
20 Dec 2005 | by by Ben Carter
-anticipated review of its vast pan-European advertising business, centred on its Orange brand....as the company's global consumer brand (Marketing, 1 September). The review will come as a blow to Orange's UK ... . If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
Branding News: Design choice - Xbox 360
14 Dec 2005 | by Ben Nicholls, iTV account director, PPC iTV
in Christmas sales. It will also further cement the Xbox brand as a world leader in interactive entertainment ...
New campaign: 118 118
14 Dec 2005
The branded buses will appear at events such as major sporting occasions, staffed by a team dressed to resemble the runners from the firm's ads. The buses will form a key part of 118 118's ambient marketing strategy for 2006. The last Routemaster in regular service in London completed its last journey ...
The Work: Private View
09 Dec 2005
as the job gets. So should the ads be. BRAND ICON - Howard Brown, brand ambassador, the Halifax Before I ... company: HLA Exposure: National TV 2. KELLOGG Project: Magic Client: Jeremy Harper, senior brand manager ... to reappraise the brand Agency: Publicis Conseil Writer: Olivier Camensuli Art director: Frederic Royer ...
Branding News: Design choice - Siemens CL75 Poppy
07 Dec 2005 | by Safia Werfalli, Art director, Swordfish
Let's face it girls, we can't go anywhere without our mobile phones.
Virgin Mobile-NTL to create single top brand role
07 Dec 2005 | by Ben Carter
-marketing role that will oversee the brand and advertising activities of the merged entity....Although talks are still ongoing between NTL and Virgin Mobile, it is understood that if the tie-up is agreed, all NTL's operations will be rebranded Virgin. Insiders say that the power of the Virgin brand ... with NTL 'for the exclusive use of the Virgin brand' across television, fixed-line and mobile telephony ...
Radiowatch: Hewlett-Packard - 'Photo printing'
07 Dec 2005 | by Tara Marus, Board director, BJK&E
representation and, in many cases, demonstration are often key requirements when communicating brands and product
Adwatch: PC World - 'Toshiba laptop'
07 Dec 2005 | by Charlie Robertson, Chief strategy officer, HHCL United
, and all were condemned in this case. Quantitative evidence on the brand's condition is much kinder. The PC World brand's great strength is in consumer awareness and relevance; its biggest weak point ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
