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MPG beats OMD for pan-European Citroen account
10 Jan 2006 | by Mark Banham
, but lost the account to OMD in its French homeland. Yves Del Frate, MPG's global brand manager for PSA Peugeot Citroen, said: "It is this track record within the brand portfolio that has led to a deep understanding of Citroen's brand strategy. "With this history, we are ideally placed to continue to offer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
