A willingness to take creative risks and develop integrated strategies for big business brands...the web's enormous potential as a branding medium. Rather than developing standalone ads or virals ... integrated strategies aimed at solving business problems for big brands. Added to an impeccable new ... for two of this year's most coveted brands: Nokia's global music initiative and MTV's online advertising ...
Telewest brand campaign that the agency developed last year, featuring the brand icon Ellie West, continued ... challenged by Campaign last year to win more consumer brands, it scooped Waitrose, Norwich Union Healthcare ... -operative Group brand identity task. October Wins £14.5 million PruHealth pitch. November Appointed lead ...
A willingness to take creative risks and develop integrated strategies for big business brands..., and exploit the web's enormous potential as a branding medium. Rather than developing standalone ads or virals ... integrated strategies aimed at solving business problems for big brands. Added to an impeccable new ... situation. It won the pitches for two of this year's most coveted brands: Nokia's global music initiative ...
's Bravia brand to the top spot in the LCD TV market....of the brand advertising's popularity. Competition from Wieden Honda (2004); 118 118 (2003); John Smith ...
always comes out on top. He's admired for creating eye-catching and engaging work for all kinds of brands ... a brand's personality and reflecting this in the creative execution. This skill is borne out ... and sensibilities of both brands. As a result, the agency is becoming a hot favourite within the creative community ...
this multimedia branding campaign, the washing powder brand Bold attempted to promote a healthy and active ...
it. Instead, it delivered a top piece of work that simultaneously built the brand and drove direct ... London pulled off on behalf of the brand, which wanted to beef up its male credentials, drove home the brand's success. Agency: glue London Creatives: Sally Skinner, Dave Martin 7. VODAFONE MOBILE ...
ratecard-obsessed colleagues on the Daily Mail. 2. NICK BAMPTON, managing director, Viacom Brand ... made an inspired career switch, opting to head Viacom Brand Solutions, where he's gone on to help ...
It certainly hasn't been hard to fill these pages this year. From The Red Brick Road in January to Sky in December via cyberspace, it's been a tumultuous 12 months. Among all the talk of integration, battles for brand strategy, the rise of media planning, and dithering over digital, the entire structure ...
, consumer advertising. Brands in recent issues include Rolex, Samsung, Bulgari and LG. And media agencies ... 're targeting chief executives. Circulation is still going up, so it's got to be the easiest brand in media ... . It remains committed to promoting its brand and capturing increased awareness in both consumer and business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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