Infections instead of brands. It ends with the line "Condoms. Essential wear". Online ads continue this theme. ...
Cadbury is relaunching its Snaps brand with a TV campaign that focuses on the idea that, while they are made for sharing, no one wants to. The 30-second spot, created by Publicis, shows three women drinking coffee. The hostess reluctantly gets out her Snaps. As the friends share them, their conversation remains ...
Grey London has unveiled Proctor Gamble's first campaign for three years for Fairy Liquid called "Fairyconomy". The campaign plays on the idea that although other brands may be lower in price, they are in fact a false economy when the superior performance of Fairy and "Fairyconomy" are taken into account ...
A red hula-hoop becomes a metaphor for the feelgood factor in the new Clemmow Hornby Inge campaign for Heart FM. Unusually for a music-related brand, the ad begins in relative silence, as a hula-hoop rolls ... lifestyle and entertainment brand. It is backing the campaign with below-the-line activity including hula ...
Children's perspectives on the value of families spending time together are highlighted in Bisto's latest television advertising campaign by McCann Erickson. The campaign, for the brand's new range of cooking sauces, follows on from a drive for Bisto last year to encourage families to spend one night a ...
. The campaign aims to increase brand awareness and drive sales among Reveal's core audience of 18- to 27-year ...
Ferrero Rocher is attempting to increase sales of its luxury chocolates in the run-up to Christmas with a new advertising campaign. The activity, created by WCRS, is centred around a TV commercial, which aims to distance the brand from the cliched image created by its infamous Ambassador ads. The ad is set ...
Coca-Cola is relaunching Schweppes with its biggest investment in the brand to date. Developed by Mother, the campaign positions Schweppes as the definitive mixer and adult soft drink range, using the new brand strapline: "Sch... you know how". Three executions showcase ordinary people mixing drinks ...
BBDO New York has created a series of humorous television commercials for Red Stripe, an extension of its "hooray beer" tagline. The new ads feature the Red Stripe Ambassador, the brand's Jamaican spokesman, and takes on a slightly different tagline of "boo/hooray". In "style", a man cutting his hair ...
Churchill's famous nodding dog goes on a road trip in the insurance brand's first TV advertising from WCRS. The TV spots take the eponymous brand icon to towns around the country where people are invited to visit roadshows where they can "challenge Churchill" to give them a better deal on their car ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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