to remove filtersMarketing Mix: Name that brand
20 Dec 2006
song to the tune London Bridge is Falling Down. Can you name this brand? Email your answer, name ... Lucozade. - Images supplied by Museum of Brands, Packaging and Advertising www.museumofbrands.com. ...
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Mark Ritson on branding: One minute distinct, the next generic
20 Dec 2006
Airport. ING has heavily branded itself throughout and the connecting 'jetbridge' that links the departure...way to signal its differentiation and communicate its brand equity. What was all this doing on a very ... a brand's positioning and then breaks the rules of standard marketing practice. They invent a new way of doing things. In Pret's case, its resolute focus on its core brand values of quality, freshness ...
Brand Health Check: The Queen's Xmas message
20 Dec 2006 | by Ed Kemp
nations. Somewhat more recently, Jeremy Paxman this month branded the annual broadcast dull and called ...
Careers: Brand manager of the week - Gillian Ford, Communications manager, The Children's Mutual
20 Dec 2006
What would you be if you weren't a brand manager? A travel journalist. How would you define marketing? I don't like definitions - they restrict thinking. What makes a good brand manager? Big ears ... this week. If you were a brand, what would you be? Prada. What can't you live without? Marmite. What ...
News brief: Innocent Drinks hires marketing director
20 Dec 2006
Innocent Drinks has appointed Gareth Helm, former Nestle head of brands, as marketing director
News brief: Kinder Bueno sponsors Charlotte Church Christmas special
20 Dec 2006
's awareness of the brand.
Magners prepares to introduce draught variant
20 Dec 2006 | by Melanie Godsell
Cider brand Magners, which is currently sold only in pint bottles and is intended to be served over...Magners' owner, C&C Group, is understood to be holding talks about the launch, although the date of the roll-out is not yet known. According to industry sources, the brand is looking to tap into the greater ... year to £1.5bn, according to Mintel. The brand's share of the on-trade cider market has also ...
PartyGaming set for TV ad debut
20 Dec 2006
into force, legalising the broadcast advertising of gambling brands.
Glenfiddich gives £2m job to Claydon Heeley
20 Dec 2006 | by Ed Kemp
Single-malt whisky brand Glenfiddich has hired direct marketing specialist Claydon Heeley and media...The agencies picked up the business, which is worth an estimated £2m, following a competitive pitch (Marketing, 8 November). Claydon Heeley will create a range of TV and print work for the brand, while OMD will co-ordinate the media schedule. Glenfiddich handed its global ad account to 180 ...
News brief: London Development Agency seeks agencies
20 Dec 2006
growth in London, is seeking agencies to handle design, creative, marketing, brand strategy, online
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
