to remove filtersParkinson takes over at Kiss
20 Dec 2006
brand which started last year. He will retain his current role as Emap radio marketing ... brand strategy and cross promotions strategy. Prior to joining Emap in 2005, Parkinson worked ...
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Sky to sponsor Virgin breakfast show
21 Dec 2006 | by Sarah Crawley-Boevey
. The deal continues a 13-year-long partnership between the two brands which started when Sky ran the first ...
Channel 4 searches for movie sponsor
20 Dec 2006
The Inbev brand has sponsored around 60% of the films on C4, including elements of Film4, in a deal which C4 said was worth far several million pounds a year. The broadcaster says it now plans to find one sponsor for all peak films on C4, E4 and More4, plus the 11pm film on Film4. David ...
Heart added to digital platform
18 Dec 2006
the Heart brand beyond traditional radio outlets to reach new audiences," said Barnaby Dawe, managing ...
Titan wins NYC transport brief from CBS
15 Dec 2006
agencies every year. Bus advertising formats available to companies and brands will include: full wraps ...
Trinity Mirror to sell Racing Post and 124 regional papers
14 Dec 2006 | by Robin Parker
Protection of the Racing Post brand would be a condition of any sale. The publisher ruled out a mooted separation of its regional and national business, judging that it would affect shareholder value. The group will retain key regional titles in Scotland, Wales and the North of England alongside its flagship ...
ABC to offer more detailed reports
13 Dec 2006 | by James Livesley
together, though not add together, measurements from different media for brands....At present some brands, such as The Guardian and The Times, get product reports through ABC that detail their measurements such as circulation and unique users for online. However, next year ABC will start a more detailed version, with more analysis, that will allow media owners to give a product report ...
NatMags digital division restructures sales teams
13 Dec 2006 | by James Livesley
, previously brand director at Handbag, will take charge of the marketing department, with responsibility ...
Telegraph sets up UGC social networking site
13 Dec 2006 | by by Staff
on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
Chandlee in running for Sky Media digital role
13 Dec 2006 | by by Staff
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
