22 Dec 2006
| by by Joanne Payne
LONDON - Unilever is to move all brand development creative for its Impulse body spray...This move is set to simplify Unilever's brand development of Impulse and from January it will be supported as a global brand driven by the team based in Buenos Aires.
The team will develop and roll out ...
. It will become the sole agency on the brand and BBH London will cease to work on Impulse completely.
VOP ...
22 Dec 2006
| by by Alex Donohue
The campaign, which ties in with clothing brand Kangol and condom manufacturer Trojan, is designed ...
.
Ian Millner, chief executive of Iris, said: "Kangol is a brand that really taps into the way young people use logos and brands to belong, while Trojan has always had a strong brand image, which ...
18 Dec 2006
| by by Joanne Payne
, or 0.28%, this morning to 1,400p.
If you have an opinion on this or any other issue raised on Brand ...
15 Dec 2006
Think outside the Christmas box - there is too much cynical money grabbing from brands...Christmas is great, isn't it? A bumper time for brands to direct mail and field market us all ...
to be the season for giving; it is the perfect time of year for brands to listen to and reward customers ...
is to be believed, we mean increased advocacy, increased sales, increased brand exposure, increased word of mouth ...
15 Dec 2006
| by by Mark Banham
LONDON - British tobacco firm Gallaher, makers of the Benson & Hedges and Silk Cut cigarette brands...of the Camel, Mild Seven and Winston cigarette brands.
John Gildersleeve, chairman of Gallaher, said: "Our ...
importance of scale, a broad geographic coverage and a leading and diversified brand portfolio are becoming ...
and is the fifth largest cigarette manufacturer.
The Gallaher brand portfolio also includes the Mayfair, Ronson ...
15 Dec 2006
it. Instead, it delivered a top piece
of work that simultaneously built the brand and drove direct ...
London pulled off on behalf of the brand, which wanted to
beef up its male credentials, drove home the brand's success. Agency: glue London Creatives: Sally Skinner, Dave Martin 7. VODAFONE MOBILE ...
14 Dec 2006
| by by Natalie Paris
on Brand Republic, join the debate in the Forum . ...
14 Dec 2006
| by by Joanne Payne
on Brand Republic, join the debate in the Forum . ...
14 Dec 2006
| by by Staff
, this is M S food" -- which has been the vanguard for driving sales and changing brand perceptions. Moreover ...
it into the UK's fastest-growing cosmetics brand, with a 10.8 per cent market value growth over the past year ...
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
14 Dec 2006
| by by Staff
follows the hiring of Donor Cardwell Hawkins to the brand's advertising account, worth an estimated £5m ...
on this or any other issue raised on Brand Republic, join the debate in the Forum . ...