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Vodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
brands today, Vodafone has avoided simply slapping its logo on the standard circuit of festivals and gig ... . This creation of branded content - or brand entertainment as some specialists call it - is a potential goldmine ... at the heart of the best media relations practice. Shine's challenge will be to resist client wishes to brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
