to remove filtersSustainable print service targets DM firms
19 Dec 2006 | by by Staff
other issue raised on Brand Republic, join the debate in the Forum . ...
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Sony ridiculed for setting up fake PSP fan website
20 Dec 2006 | by Ed Kemp
A website appeared last month, at alliwantforxmasisapsp.com, intended to look like a genuine fan site unaffiliated to the brand. The site, which included a video clip of a 'Cousin Pete' performing a rap asking for a PSP for Christmas, triggered suspicion among the gaming community about its creators ...
The Annual 2006: Top 10 TV and cinema ads
15 Dec 2006
Amsterdam, manages to imbue the brand with a sense of magic and will hold loads of appeal for sugar ...
The Annual 2006: Top 10 viral ads
15 Dec 2006
better genre to send up for a branded viral than kung-fu movies? This viral sees a wannabe martial artist ...
3 UK chief leaves after six months
13 Dec 2006 | by by Staff
LONDON - 3 UK's director of brand and marketing communications, Gary Pepler, has left the mobile.... Pepler was hired to lead 3's branding and marketing communications strategy. He reported to director ...
Branding News brief: Euroking Miracle hires V2 Integrated
13 Dec 2006
services, has hired V2 Integrated to refresh its brand identity. The agency has also been briefed
BDH\TBWA launches £1m campaign for Brother
08 Dec 2006 | by by Maria Esposito
and online working from home guide and branded point-of-sale materials. From December 11, Sky Multichannel ... of the Brother brand." Last month, BDH\TBWA launched an integrated campaign for electrical goods firm Morphy Richard's retro haircare range. If you have an opinion on this or any other issue raised on Brand ...
Coke celebrates Christmas by launching first mobile branding campaign
08 Dec 2006 | by by Jennifer Whitehead
LONDON - Coca-Cola is launching a mobile phone branding campaign that will allow users to send each...The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been ... it for branding campaigns to ensure it doesn't overuse the medium or put consumers off. "The challenge ... on giving and not receiving." If you have an opinion on this or any other issue raised on Brand Republic ...
Coke celebrates Christmas by launching first mobile branding campaign
08 Dec 2006
Coca-Cola is launching a mobile phone branding campaign that will allow users to send each other...The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been overseen by Coca-Cola's global digital agency, AKQA. The virtual cards are based on a number of Coke ... it for branding campaigns to ensure it doesn't overuse the medium or put consumers off. "The challenge ...
Euro snatches mobile ad deal
08 Dec 2006 | by James Hamilton
A brand of interactive print and poster advertising which has taken the Japanese market by storm
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
