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Virgin Holidays 'Get More' by Kittcat Nohr Alexander Shaw

10 Jan 2007

Kitcatt Nohr has devised two executions for the Virgin Holidays Get More TV campaign: a 40 second brand awareness ad and a 10 second offer-led advert. The first TV ad execution celebrates the exciting range of activities available to Virgin Holidays' customers and is set in a hotel room overseas ...

Options 'Speed Dating' by Lowe London

09 Jan 2007

to highlight the wide variety of delicious flavours the brand has to offer and to encourage people to mix ...

Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round..., as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands ... days. Facebook also embraced the brands back , giving them the ability to have their own profiles ... -50s brand Saga liked the idea of social networking so much that it started its own, perhaps ...

Getting the best from budgets in belt-tightening 2008

21 Dec 2007

holders that direct methods are key to getting the best out of a brand. Royal Mail statistics show ... underlining the power of a newly identified group recommending brands to each other, which we are calling ... in all its guises as a champion of brand-building. At Royal Mail, we have launched several new direct ...

Arla Foods takes Lactofree brand onto TV

21 Dec 2007 | by Nikki Sandison

throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ... of the resulting sales increase. The brand went from strength to strength in 2007, and with the advertising, our ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ... an Apple iPhone? Big Brother s Emily thrown out in racism row Contest: worst celebrity/brand combos ...

Aegis retains Pernod Ricard's $200m global media account

21 Dec 2007 | by Jacquie Bowser

will continue to draw on all of our areas of specialization to create impact and increased brand equity for Pernod Ricard. Pernod Ricard has been an Aegis client for more than 30 years. Its brands include ...

Brand Republic's top ads and turkeys of the year 2007

21 Dec 2007 | by Nikki Sandison

LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site...Brand Republic s top five ads Guinness alive inside by IIBBDO Dublin A beautifully ... . Brand Republic s top five turkeys Post Office broadband by Mother Westlife promote the Post ... This disturbing animated TV spot, featuring erotic animals, received a mixed response from Brand Republic readers ...

Advertising that stays at the forefront of consumers' minds

20 Dec 2007

desensitising themselves from the content and thereby disconnecting from the brand and what it stands for ... advertising, new packaging and new ways to think about a brand will catch the consumers attention ... freshening and changing the brand campaign, advertisers should think evolution rather than revolution ...

Digital camera firms plumps for Bottle

20 Dec 2007 | by Hannah Marriott

The company holds the licence design, manufacture and distribute General Electric cameras in Europe. The brand is already recognised brand in the US and will go on sale in the UK early in 2008, after which it plans to launch in other European countries. Oxfordshire-based Bottle PR Senior PR consultant Carole ...

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