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Arla Foods takes Lactofree brand onto TV

throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ... of the resulting sales increase. The brand went from strength to strength in 2007, and with the advertising, our ...

Talk of the year: celebs, Big Brother, Facebook, careers and ads

LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ... an Apple iPhone? Big Brother s Emily thrown out in racism row Contest: worst celebrity/brand combos ...

GCap links with iTunes for music sales on station sites

highlights, podcasts and station-recommended albums straight from station-branded areas created within the iTunes Store. Launch brands include Xfm, Capital 95.8, Choice and Classic FM. The initiatives ...

Online advertising: Top 100 online advertisers

the channel as a way to acquire customers and build their brands. The Top 100 spent £257m on digital display

Marketing League Table: Digital leagues

% virals, 5% email, 45% ads. Clients include Bacardi Global Brands, Virgin Trains, Adidas. www ...

Silver surfers claim bigger share of online population

of the 10 online brands with the youngest average age are entertainment sites and four are social networking sites, among them Bebo, Nickelodeon Kids Family Network and RockYou! The five online brands with the oldest average age are all familiar high-street brands, including M S, John Lewis and Nationwide. Alex ...

DatingDirect.com empowers women in TV campaign

of its brand and to encourage new members to join up. The ad was created by V/DDB France and will run ... totally shake up the dating rule book and show a cheeky and playful side to the brand. We re delighted ...

Three tips for a Happy Christmas email campaign

months are probably no longer engaged with your brand. They need to be treated very differently from ...

New Sugar website lets users take control

beyond the normal banners, skyscrapers and MPUs. Sugar is one of the few brands left standing ...

Coco de Mer appoints BigMouthMedia for digital drive

an online marketing strategy for the brand....The agency will be tasked with boosting the retailer s brand awareness through a strategic digital campaign. Samantha Roddick, the daughter of Body Shop founder Anita Roddick, launched Coco de Mer in 2001 ... . Coco de Mer is a vibrant, classy brand, and we re very much looking forward to building a forward ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.