to remove filtersThomson Local in DM agency search
06 Dec 2007 | by Staff
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OgilvyOne picks up Campaign's Direct Agency of the Year award
13 Dec 2007 | by Staff
brand. Other account victories included a brief to produce a business-to-business campaign for Monster, a consultancy project for Aviva s Norwich Union and RAC brands, as well as work for the car ... brands around, and the agency achieved this without compromising its relationship with its existing ...
Glenfiddich searches for shop to handle £2m DM brief
06 Dec 2007 | by Kate Nettleton
LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search...The whisky brand has shortlisted three undisclosed agencies to pitch for the account. Claydon Heeley, which was hired to handle a global CRM project for the brand in January, was not invited to pitch. The pitches are scheduled to take place before Christmas, with a result expected shortly after. Glenfiddich ...
Financial brands rein in spend over credit fears
04 Dec 2007 | by Bill Britt
LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.
First Choice assigns direct task to WDMP
04 Dec 2007 | by Claire Billings
, formerly head of marketing at First Choice, was made head of brand strategy in the combined team. Andrew Rayner, Thomson s head of marketing and brand development, left the company as a result of Williamson ...
Campaign unveils Big Awards show
29 Nov 2007 | by Staff
of Haymarket Brand Media, said: Campaign pioneered red-carpet ad awards. It s now time to reflect the best ...
Talk of the site: iPhones, fighting fisherman and brands saving the environment
16 Nov 2007 | by Bill Britt
LONDON - The talk was mostly about shopping this week in the Brand Republic community...in marketing communications and should elate (and scare) major corporations with equal measure. Brand advocacy ... and funded by the brand - because, as Primark correctly identify - that fact that it s unofficial is what ... to the question about a brand that masqueraded as a brand advocate and set up independent brand appreciation site ...
Norwich Union completes DM review with WDMP hiring
16 Nov 2007 | by Ed Kemp
The agency will be responsible for creating below-the-line work for NU s insurance brands, which ... brands by 140 staff by the end of the year and reduce its marketing budget from 180m to around 100m ... to invest significantly in the RAC and Norwich Union brands. It is understood that NU s above ...
Cereal firm hires Claydon Heeley
13 Nov 2007 | by Ed Kemp
The agency, which was handed the business following a competitive pitch against undisclosed direct and digital agencies, will create both brand-building and direct marketing campaigns. The pitch was managed directly by Dorset Cereals. Claydon Heeley has been tasked with creating on- and offline brand ...
Hebridean cruises appoints Souk for integrated work
12 Nov 2007 | by Alex Donohue
in South Africa, South America and the Caribbean, would aim to highlight the brand s appeal to new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
