Branding: Isklar picks Blue Marlin for design
12 Dec 2007
Isklar, a Norwegian water brand launching in the UK next year, has appointed Blue Marlin as its brand and design consultancy.
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Mark Ritson on branding: A year of maestros and muppets
19 Dec 2007
So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius. Let's celebrate the latter first, as they are rare gems.
Branding: Traidcraft rolls out papers line
12 Dec 2007
Traidcraft, the fairtrade charity, has launched a line of toilet paper and tissues with campaigning messages on the packaging.
Branding brief: Uncle Ben's revamps labels
12 Dec 2007
Uncle Ben's has revamped the labels on its sauce jars. Designed by Dragon, they now carry more nutritional information.
Branding brief: Southern Alps launches snack range
12 Dec 2007
Southern Alps, the dried fruit and muesli brand, has a launched a range of snacks called Slow Puck. The name is derived from the products' shape, which resemble an ice-hockey puck. The line is being sold through health-food outlets.
Branding brief: Squeeze Me appoints Live & Breathe
12 Dec 2007
Squeeze Me has appointed Live & Breathe to handle the rebranding and packaging design for its smoothies brand Blendies. It won the account after a three-way pitch.
Branding brief: Marston's reformulates beer bottles
12 Dec 2007
Marston's is reformulating its beer bottles to decrease their weight by 22%. The company, which created the packaging with manufacturer O-I, estimates it will represent a glass saving of more than 1000 tonnes a year.
Branding: Smirnoff puts name to London's Bush Hall
12 Dec 2007 | by Gemma Charles
Diageo has created its first Smirnoff-branded music and entertainment venue as part of a global strategy to link the brand to 'original' nights out.
Branding: Design choice - Ben Sherman and Gibson guitars
12 Dec 2007 | by David Burrows, Head of fundraising, TDA
It is sweet when good strategic thinking meets cool design.
Branding brief: McVitie's launches range of seasonal products
12 Dec 2007
McVitie's has launched a range of seasonal bakery products, which includes Christmas Mint Digestive Slices, to provide an alternative to own-label products. The packaging has been created by Chilli.
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