As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round..., as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands ... days. Facebook also embraced the brands back , giving them the ability to have their own profiles ... -50s brand Saga liked the idea of social networking so much that it started its own, perhaps ...
holders that direct methods are key to getting the best out of a brand. Royal Mail statistics show ... underlining the power of a newly identified group recommending brands to each other, which we are calling ... in all its guises as a champion of brand-building. At Royal Mail, we have launched several new direct ...
throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ... of the resulting sales increase. The brand went from strength to strength in 2007, and with the advertising, our ...
LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ... an Apple iPhone? Big Brother s Emily thrown out in racism row Contest: worst celebrity/brand combos ...
will continue to draw on all of our areas of specialization to create impact and increased brand equity for Pernod Ricard. Pernod Ricard has been an Aegis client for more than 30 years. Its brands include ...
LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site...Brand Republic s top five ads Guinness alive inside by IIBBDO Dublin A beautifully ... . Brand Republic s top five turkeys Post Office broadband by Mother Westlife promote the Post ... This disturbing animated TV spot, featuring erotic animals, received a mixed response from Brand Republic readers ...
desensitising themselves from the content and thereby disconnecting from the brand and what it stands for ... advertising, new packaging and new ways to think about a brand will catch the consumers attention ... freshening and changing the brand campaign, advertisers should think evolution rather than revolution ...
highlights, podcasts and station-recommended albums straight from station-branded areas created within the iTunes Store. Launch brands include Xfm, Capital 95.8, Choice and Classic FM. The initiatives ...
during half term and Easter. Andrew Laurillard, head of brand strategy for First Choice, said: Families ...
key sales promotion opportunity, with brands including L Oreal, Babyliss, Aga, the Orange Prize ... , it s another to use that product to help brands to sell their products as well. Calypso Rose has done both ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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