to remove filtersY&R lands LG global task
17 Dec 2007 | by John Tylee
Bartle Bogle Hegarty on its £175 million global branding account.
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BMB snatches £16m Thomson from Krow
18 Dec 2007 | by Kunal Dutta
Williamson. Andrew Laurillard, former head of marketing at First Choice, was made head of brand strategy ...
Campaign Annual 2007: Top 10 Adland Brands
14 Dec 2007
Even from a tender age, the M&C Saatchi fashionista knew the importance of great branding, proving ... . Now she epitomises the luxury adland brand, relaunching her look more often than Madonna in her heyday ... exterior. Beneath lies a quick-witted and wily businessman, who's spent years building a luminous brand ...
Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
A drumming gorilla might seem a ridiculous brand icon, but the great ape captured the nation...Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand ... also marked an adland first by successfully transplanting Monkey from ITV Digital. Could both brands ... brand had switched allegiance. The first ad in the campaign saw the two reunited and discussing what ...
Campaign Annual 2007: Advertiser of the Year - Heinz
14 Dec 2007
an iconic, distinctive brand and achieved a strong awareness, the world around it had changed. Not only was there serious competition from other brands and private labels, but consumers' food habits were changing. While there was a latent affection for its brands, there was still a sense that people might have forgotten how ...
Campaign Annual 2007: Advertising Network of the Year - BBDO
14 Dec 2007
($30 million) and Snow Beer ($3 million), China's biggest-selling beer brand, in Asia; Vodafone ($40 ... of Proximity Worldwide. August: Wrigley consolidates global accounts for its Oral Care and Freshening brands ...
Campaign Annual 2007: Top 10 Virals
14 Dec 2007
AND CARLSBERG EXPERIMENT Carlsberg didn't even make this viral for its own brand. Instead, someone else took ... the message and pointing to brands owned by Unilever that allegedly contribute to the problem. YouTube tag ...
Campaign Annual 2007: Top 10 Sales Directors
14 Dec 2007
, managing director, Viacom Brand Solutions "Bammo" may not run the biggest TV sales team in town, but it ... tends to get on with it and emphasises the positive. His work championing brands such as Planet Rock ...
Campaign Annual 2007: Top 10 TV and Cinema Ads
14 Dec 2007
-changing spot for Levi's. Fast, fun and sexy, it's bang on brand and shows what long-standing agency-client relationships can bring to brand advertising. Writers/art directors: Dean Wei, Steve Wakelam Director ...
Campaign Annual 2007: Top 10 Creative Directors
14 Dec 2007
strong work for BMW, a powerful brand campaign for Sky and a charming spot for Brylcreem combine ... is growing in strength as the agency matures and grows, yet it still bears the unmistakeable brand of its co ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
