21 Dec 2007
| by Daniel Farey-Jones
As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round..., as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property. Brands ...
days. Facebook also embraced the brands back , giving them the ability to have their own profiles ...
-50s brand Saga liked the idea of social networking so much that it started its own, perhaps ...
21 Dec 2007
| by Bill Britt
LONDON - The best-read forums that received the most comments in Brand Republic during 2007...London 2012 branding - what s the verdict? Place your bets now...Who is going to win the Apprentice ...
an Apple iPhone? Big Brother s Emily thrown out in racism row Contest: worst celebrity/brand combos ...
20 Dec 2007
| by Nikki Sandison
highlights, podcasts and station-recommended albums straight from station-branded areas created within the iTunes Store. Launch brands include Xfm, Capital 95.8, Choice and Classic FM. The initiatives ...
19 Dec 2007
| by Fiona Ramsay
Godfrey will be tasked with helping to build the SUMO.tv brand in both the UK and overseas. Key responsibilities include commissioning programmes and supervising the schedule. Godfrey has been editor of Bizarre since 2003. He has also been deputy editor of Hotdog magazine and film editor of Jack Magazine. SUMO ...
19 Dec 2007
| by Fiona Ramsay
, Real, Century and Rock Radio brands. The group is launching Scottish radio brand Rock in Manchester ...
in the coming year. GMG Radio is also staging a pitch for the creative account for its Smooth Radio brand ...
19 Dec 2007
slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering
19 Dec 2007
| by Jane Simms
, with only a few exploring its potential as a
consumer communication channel. Of those brands who have tried ...
of sorts that the unveiling of London 2012's branding managed to
dominate the headlines. The motif ...
branding pitch, but
clearly don't wash with the man on the street. As the furore abated,
Lloyds TSB ...
18 Dec 2007
| by Nikki Sandison
of the 10 online brands with the youngest average age are entertainment sites and four are social networking sites, among them Bebo, Nickelodeon Kids Family Network and RockYou! The five online brands with the oldest average age are all familiar high-street brands, including M S, John Lewis and Nationwide. Alex ...
18 Dec 2007
| by Tristan O'Carroll
executive Christopher Bell said that as the first betting brand to advertise on TV, the company ...
of the Ladbrokes brand and have been well received by the betting public. In developing the campaign, we worked ...
18 Dec 2007
| by Tristan O'Carroll
Bullseye, which is part of the Zodiak group of TV companies, is to split its Braindead-branded video channel on Joost, the broadband TV service backed by the founders of Skype. Four channels will be launched: Braindead COMEDY, Braindead CRIME, Braindead SPORT and Braindead REALITY. The re ...